It’s All About Behavior: Rethinking The Patient Journey

How do today’s patients choose a healthcare provider?

When they initiate an online search for healthcare solutions, what are they really searching for? And how does their behavior impact how we interpret the modern patient journey?

What was once seen as a linear process has evolved into a series of multi-channel experiences as unique as the people experiencing them. In this study, we explore how patients behave as they seek out, choose and engage with providers. We then apply this learning to steps healthcare marketing professionals can take to draw more patients into their care and better fulfill their needs.

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