Growing the Brand While Protecting Its Value: Five Strategies

Why do luxury brands have such a difficult time achieving real growth?

Luxury goods have long been held captive by a simple economic principle: the smaller the supply, the greater the demand. Thus the great paradox of growing a luxury brand:
To grow, one must increase supply, which in turn lowers the value of the brand.

So, can luxury brands maintain their value and grow at the same time? We believe they can.

Want to see our five strategies for growth? Download the Luxury Marketing 2017 Report.

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