Every little girl loves Hello Kitty. And every big girl wants to feel like that little girl again. So we teamed up with Hello Kitty and Simmons Jewelry to make that wish come true.
The strategy behind this national campaign was to tell today’s woman of discerning tastes and sophistication that she need not let her inner child go. Indeed, now’s the perfect time to say hello to her again, by saying hello to Kitty.