In today’s cluttered white diamond market, it can be a challenge to create a distinctive image for your products. And then there’s the branding. Just flip through a major fashion magazine and you’ll see it for yourself—a big sea of sameness, with little that stands out.
Fortunately for Louis Glick, one of their single greatest differentiators is their extensive collection of yellow diamonds. So it only made sense that the best way to make the Louis Glick brand stand out was to build it on jewelry that truly stands out, too.
The result was high-impact branding with an equally high-impact point of view that served as a call to rebellion against typical diamond fashion: Life is never black and white.