Icons have a way of finding each other. For decades, some of America’s most beloved celebrities have proudly proclaimed their love of Lucchese boots, and country music sensation Kacey Musgraves is no exception. So when Lucchese asked Krause to provide a plan for a new product launch, we new just who to turn to. And together, we created and launched a line of boots that’s every bit as authentic and one-of-a-kind as Kacey.

KaceyForLucc_Logo Krause Advertising - new product launch - Lucchese Bootmaker

Our team worked hand-in-hand with the designers at Lucchese and Kacey herself to conceive and package this signature line of Western boots. Each pair is inspired by Kacey’s life story, and crafted with the same attention to detail found in every pair of Lucchese boots.

Judging from initial public reaction, it looks like Kacey has another chart-topper on her hands. And we were thrilled to be along for the ride.

Krause Advertising - new product launch - Lucchese Bootmaker

Want to find out what the luxury goods and product launch experts at Krause can do for your brand? We’d love to hear from you.

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