We're passionate about building brands. There’s something exhilarating about turning a blank piece of paper (or a blank computer screen) into a piece of communication that grabs a consumer by the heart and engages their intellect. If you’ve ever felt passionate about anything, you know exactly what we’re talking about. continue >

We call it Passion Marketing. It's the emotional component that drives a brand from being liked to being loved. We have a unique understanding of the passion that brands can engender. The what, the how and, more importantly, the why of it. We know how to find the passion when it’s already there. And how to create it when it’s not. continue >

It’s about insight. To get it, we initiate a process of discovery that can deliver market-changing results. In the case of UT Southwestern Medical Center, named the best hospital in Dallas by U.S. News and World Report, we discovered that being the best didn’t translate into being the best known. So now we’re making sure that everyone knows about this remarkable institution and its leading-edge treatments and compassionate patient care. continue >

It's about the truth. Bill Bernbach once said, "I've got a great gimmick – let's tell the truth." We subscribe to that. But we believe it applies to more than just advertising. It means being truthful with our clients. You deserve our honest opinion. Whether you like the sound of it or not. And we want the same from you. continue >

It's about laughter and tears. Human beings are not always rational. We often react with emotion first, then fill in the intellectual details later. The best communication makes us laugh, makes us sigh, triggers a memory or provokes a reaction. To capture someone's mind, you must first win their heart. This video for the Gordie Foundation does just that. continue >

It's about what's right. Not what's easy. We’ve made a commitment to do the right thing. For our clients and for their success. For the people who work here and their families. For those less fortunate. And for the well-being of all who share the same planet. Our pro bono work for St. Philip's School is one rewarding example. continue >

It’s about results. At Krause, we never lose sight of our job – to help our clients’ businesses thrive. Creative awards are nice, and we’ve been rewarded with many of them over the years. But for us, the most meaningful reward is seeing our work produce real, tangible results for our clients. If you see eye to eye with us, let's talk.